000 00830cam a22002294a 4500
020 _a1591399270
020 _a9781591399278
040 _cDLC
082 0 0 _a658 HAR 2006 A113 Or.
100 1 _aFallon, Pat.
245 1 0 _aJuicing the orange :
_bhow to turn creativity into a powerful business advantage /
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2006.
300 _aix, 228 p., [8] p. of plates :
_bill. (some col.) ;
_c25 cm.
650 0 _aMarketing.
650 0 _aCreative ability in business.
650 0 _aProduct management.
700 1 _aSenn, Fred.
856 4 1 _uhttp://www.loc.gov/catdir/toc/ecip065/2005036310.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1311/2005036310-b.html
856 4 2 _uhttp://www.loc.gov/catdir/enhancements/fy1311/2005036310-d.html
942 _cEK
999 _c17386
_d17386