| 000 | 01773cam a2200217 i 4500 | ||
|---|---|---|---|
| 020 | _a9781422191903 (hardback) | ||
| 040 | _cDLC | ||
| 082 | 0 | 0 | _a658 CHR 2014 A113 Or. |
| 100 | 1 | _aMadsbjerg, Christian. | |
| 245 | 1 | 4 |
_aThe moment of clarity : _busing the human sciences to solve your toughest business problems / |
| 300 |
_avi, 214 pages ; _c24 cm |
||
| 520 | _a"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "-- | ||
| 520 | _a"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"-- | ||
| 650 | 0 | _aSocial sciences and management. | |
| 650 | 0 | _aManagement | |
| 650 | 7 | _aBUSINESS & ECONOMICS / Management. | |
| 650 | 7 | _aBUSINESS & ECONOMICS / Strategic Planning. | |
| 650 | 7 | _aBUSINESS & ECONOMICS / Decision-Making & Problem Solving. | |
| 700 | 1 | _aRasmussen, Mikkel B.. | |
| 942 | _cEK | ||
| 999 |
_c17385 _d17385 |
||