Fallon, Pat. <br/><br/>
Juicing the orange :  how to turn creativity into a powerful business advantage / 

 - Boston, Mass. :  Harvard Business School Press,  c2006. 
 - ix, 228 p., [8] p. of plates :  ill. (some col.) ;  25 cm. 
<br/><br/><label>ISBN: </label>1591399270 9781591399278 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Creative ability in business.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658 HAR 2006 A113 Or.