Kotler, Philip <br/><br/>
Principles of marketing / 

 - 8th ed 
 - Upper Saddle River, NJ :  Prentice Hall,  c1999 
 - 1 v. (various pagings) :  col. ill. ;  29 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/><label>ISBN: </label>0139570020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658 PRE 1999 A110 Or.