Perreault, William D. Applications in basic marketing : clippings from the popular business press / - 2004-2005 ed. - Boston, Mass. : McGraw-Hill/Irwin, c2005. - vii, 214 p. : ill. ; 26 cm. Donated by Dr. Greg Sojka. ISBN: 0072864702 9780072864700 Subjects--Topical Terms: Marketing Dewey Class. No.: 658 MCG 2005 A054 Or.