McCarthy, E. Jerome <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 

 - 1991-1992 ed. 
 - Homewood, IL ;  Boston, MA :  Irwin,  1991. 
 - viii, 107 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>0256101167 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658 IRW 1991 A055 Or.