Best, Roger J. <br/><br/>
Market-based management :  strategies for growing customer value and profitability / 

 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2005. 
 - xxii, 506 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0131469568 0131293729 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Administraci©đn de mercadeo
<br/><br/><label>Dewey Class. No.: </label>658 PEA 2005 A050 Or.