Hair, Joseph F. Marketing research : a practical approach for the new Millennium / - Boston : Irwin/McGraw-Hill, c2000. - xxii, 682 p. : col. ill. ; 26 cm. Includes index. ISBN: 0256195552 (alk. paper) Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658 IRW 2000 A042 Or.