Wells, William, <br/><br/>
Advertising :  principles and practice / 

 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice Hall,  c1992. 
 - 1 v. (various pagings) :  ill. (some col.) ;  28 cm. 
<br/><br/><label>ISBN: </label>0130162051 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659 PRE 1992 A042 Or.