Disrupting digital business : create an authentic experience in the peer-to-peer economy /
by Wang, R.
Material type:
BookDescription: vi, 191 pages ; 22 cm.ISBN: 9781422142011; 1422142019.Subject(s): Electronic commerce | Technological innovations | Business enterprisesDDC classification: 658 HAR 2015 A114 Or. Summary: "Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"--
| Item type | Current location | Call number | Status | Date due |
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សៀវភៅភាសាអង់គ្លេស
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Library Block A A116 | 658 HAR 2015 A116 Or. (Browse shelf) | Available | |
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សៀវភៅភាសាអង់គ្លេស
|
Library Block A A114 | 658 HAR 2015 A114 Or. (Browse shelf) | Available |
Browsing Library Block A Shelves , Shelving location: A116 Close shelf browser
| 658 HAR 2013 A116 Or. HBR's 10 must reads on communication. | 658 HAR 2013 A116 Or. HBR's 10 must reads on innovation. | 658 HAR 2013 A116 Or. HBR's 10 must reads on strategic marketing. | 658 HAR 2015 A116 Or. Disrupting digital business : | 658 HAR 2016 A116 Or. The Clayton M. Christensen reader : | 658 HAR 2016 A116 Or. The Clayton M. Christensen reader : | 658 HAR 2016 A116 Or. HBR's 10 must reads on managing across cultures. |
Includes index
"Companies succeeding in the digital era have done so not just because of their technology but also because of their understanding of what it takes to build an organization in a digital age. From building a culture of digital DNA to an understanding of what's required to succeed in new business models. Given we no longer sell products or deliver on services, the world of digital requires us to focus on experiences and outcomes. We move from selling products to keeping brand promises. Organizations usually react to change by denying, delaying, and disparaging. But that's a recipe for failure. As with past transformations, organizations must prepare to move ahead of these social, organizational, and technology shifts or be left behind as digital business disruption becomes a necessity. Ray Wang provides a different approach-at once, insightful and practical. By observing the march of technological progress over the past few decades, Wang analyzes the trends that businesses must pay attention and how they should react to them. Those trends, when taken seriously, require a new way of thinking about business"--
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