Advertising and promotion : an integrated marketing communications perspective /
by Belch, George E; Belch, Michael A; Belch, George E.
Material type:
BookPublisher: Boston, Mass : Irwin/McGraw-Hill, c1998Edition: 4th ed.Description: xxii, 762 p. : ill. ; 29 cm.ISBN: 0256218994.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659 LRW 1998 A043 Or.
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Library Block A A043 | 659 LRW 1998 A043 Or. (Browse shelf) | Available |
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Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995.
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