| 000 -LEADER |
|---|
| fixed length control field |
01773cam a2200217 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781422191903 (hardback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658 CHR 2014 A113 Or. |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Madsbjerg, Christian. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The moment of clarity : |
| Remainder of title |
using the human sciences to solve your toughest business problems / |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
vi, 214 pages ; |
| Dimensions |
24 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments-how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike. "-- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas, Intel, IBM, and Coke, the book will teach you how to understand people holistically in their environments--how they live, what they think and do all day, what their habits are, and how they understand the world. For brand fanatics and business leaders alike"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Social sciences and management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Management |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
BUSINESS & ECONOMICS / Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
BUSINESS & ECONOMICS / Strategic Planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
BUSINESS & ECONOMICS / Decision-Making & Problem Solving. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rasmussen, Mikkel B.. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
សៀវភៅភាសាអង់គ្លេស |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| Withdrawn status [LOCAL, KOHA] |
0 |
