Fallon, Pat.
Juicing the orange : how to turn creativity into a powerful business advantage / - Boston, Mass. : Harvard Business School Press, c2006. - ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.
1591399270 9781591399278
Marketing.
Creative ability in business.
Product management.
658 HAR 2006 A113 Or.
Juicing the orange : how to turn creativity into a powerful business advantage / - Boston, Mass. : Harvard Business School Press, c2006. - ix, 228 p., [8] p. of plates : ill. (some col.) ; 25 cm.
1591399270 9781591399278
Marketing.
Creative ability in business.
Product management.
658 HAR 2006 A113 Or.