Kerin, Roger A.
Marketing : the core / - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1v.(various pagings): col. ill. ; 28 cm.
Includes bibliographical references (CN1-CN14) and index.
0072547030 (alk. paper) 007121478X (international ed. : alk. paper)
Marketing.
658 HIL 2004 A053 Or.
Marketing : the core / - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1v.(various pagings): col. ill. ; 28 cm.
Includes bibliographical references (CN1-CN14) and index.
0072547030 (alk. paper) 007121478X (international ed. : alk. paper)
Marketing.
658 HIL 2004 A053 Or.