Best, Roger J.
Market-based management : strategies for growing customer value and profitability / - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 506 p. : ill. ; 24 cm.
0131469568 0131293729
Marketing
Administraci©đn de mercadeo
658 PEA 2005 A050 Or.
Market-based management : strategies for growing customer value and profitability / - 4th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005. - xxii, 506 p. : ill. ; 24 cm.
0131469568 0131293729
Marketing
Administraci©đn de mercadeo
658 PEA 2005 A050 Or.