Ritzer, George.
The McDonaldization of society : an investigation into the changing character of contemporary social life / - Newbury Park, Calif. : Pine Forge Press, c1993. - xv, 221 p. ; 23 cm.
0803990006 (pbk. : alk. paper)
Social structure
Management
Fast food restaurants
Rationalization (Psychology)
306 PIN 1993 A018 Or.
The McDonaldization of society : an investigation into the changing character of contemporary social life / - Newbury Park, Calif. : Pine Forge Press, c1993. - xv, 221 p. ; 23 cm.
0803990006 (pbk. : alk. paper)
Social structure
Management
Fast food restaurants
Rationalization (Psychology)
306 PIN 1993 A018 Or.